Value chain design
Objective
- To facilitate the formation of dedicated value chains as an alternative to the current open market system operating in the Western Australian (WA) sheep meat industry.
Activities
- market access in China and Middle East
- potential partners in China and the Middle East were identified to participate in dedicated value chains
- Asian Market Success project – worked with outcomes from work done to inform next steps
- value chain design development – market supply and analysis
- V&V Walsh National Flagship Program (2014) – framework designed and co-funded with MLA which included support for increased quantity and quality of sheepmeat
- stakeholder analysis for supply chains
- provided ongoing financial support of the value chain manager position at V&V Walsh
- worked with indigenous landholders to develop an indigenous branded lamb meat product
- built capacity by supporting post graduate students in value chain related research projects.
Outcomes and achievements
- V&V Walsh National Flagship Program framework designed and co-funded with MLA (2014)
- V&V Walsh secured China chilled and frozen licence (granted December 2015)
- a better understanding of producer behaviour through a survey and analysis completed by Gattorna Alignment
- an understanding of the supply potential for lamb meat in WA
- stakeholder analysis of a mutton supply chain
- scoping study on the use of forward contracts in the sheepmeat industry
- value chain assessment completed identifying four key strategic interventions to result in extra $300 million value and 1.1 million lambs per year (2015).