The extension of the Asian Market Success project, announced as part of the State Government’s 2019-20 budget, will enable the project to continue to provide WA agribusiness with additional research for expansion into premium Asian markets, capacity building and the delivery of an export oriented grants program.
In 2015-16, the now Department of Primary Industries and Regional Development commenced a three year, $6 million Asian Market Success project funded by the State Government's Royalties for Regions program. The project provided WA agrifood businesses with the confidence to invest in accessing and developing high value, premium export markets in Asia. Following an initial extension of twelve months, the Asian Market Success project has been successful in securing a further four years of funding from the State Government.
The future of the WA agrifood sector is highly dependent on exporting. Accordingly, Asian Market Success will provide a platform to transform the approach WA agrifood businesses will apply to exporting so that they are internationally competitive and therefore able to capture Asia’s high value, premium export markets.