The future of the WA agrifood sector is highly dependent on exporting. Accordingly, Asian Market Success will provide a platform to transform the approach WA agrifood businesses will apply to exporting so that they are internationally competitive and therefore able to capture Asia’s high value, premium export markets.
Asian Market Success will assist Western Australian agrifood businesses to move beyond the rhetoric of the opportunities presented by Asia’s discerning middle class consumers, to the realisation of these opportunities. It will achieve this by taking a new approach to aligning WA businesses with targeted market opportunities to become preferred suppliers of premium quality food products.
This will in turn deliver long term, sustainable benefits to the state.