Target Market Opportunities Report

Page last updated: Tuesday, 23 October 2018 - 10:10am

This research represents the first step in the Department of Primary Industries and Regional Development's Asian Market Success project, a three year, $6 million project funded by the State Government's Royalties for Regions program. An extension until 30 June 2019, announced as part of the State Government’s 2018-19 budget, will enable the project to continue to provide WA agribusiness with additional research for expansion into premium Asian markets, capacity building and the delivery of an export oriented grants program.

Global trade flows of over six hundred and seventy nine food and beverage products from every country to twenty four high potential Asian and Middle Eastern target markets were analysed and fed through a multi-stage screening process.  At each stage, the results have been combined with interviews with many of Western Australia’s agrifood businesses. 

The Target Market Opportunities report identified 20 high growth, high value premium opportunities at the intersection between what Asian consumers want and what Western Australia can produce.  These opportunities range from existing products targeted at new and emerging markets, to all new products. All identified opportunities share a common thread; they all have large and growing demand from emerging consumers across Asia and/or the Middle East.   In addition to the top 20, a great set of “just missed the cut” products also present great opportunities. According to the research, these opportunities have the potential to deliver an estimated $1.3b per year in incremental, new export revenue to Western Australia in the next five to seven years.

Target Market Opportunities: detailed reports

To support Western Australian agrifood businesses with immediate-term export growth objectives, detailed reports on these 20 opportunities are now available to download.

Contact information

Asian Market Success
+61 (0)8 9368 3365

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