Sheep Industry Business Innovation project

The Department of Primary Industries and Regional Development (DPIRD) leads a project that supports the sheep industry to capitalise on growing markets for sheep products. The overall goal for the Western Australian (WA) sheep industry is to be sustainable, internationally competitive and grow in value in to the future.


The Sheep Industry Business Innovation (SIBI) project is made possible by the state government’s Royalties for Regions program. The project started in October 2015 and finishes in June 2018.

The Sheep Industry Business Innovation project is assisting the industry in building capacity to supply new markets for sheepmeat and live exports, particularly in nearby Asia and the Middle East – generating flow-on benefits to producers,  industry, the regions, communities and the state economy. It will achieve this by transforming the sheep supply chain to develop customer focused products for target markets.

This involves the establishment of dedicated supply chains aligned to customer needs in new markets (predominantly international) as well as increasing business and technical skills of producers and processors in order to maximise their business’ efficiency, productivity and profitability to supply these new value chains.

outcomes for the project

Contact information

Bruce Mullan
+61 (0)8 9368 3578
Mandy Curnow
+61 (0)8 9892 8422
Page last updated: Friday, 23 February 2018 - 8:14am