Day 2, August 17, Crown Convention Centre
A look inside the Eat Brighter Live Lighter program
Bio
Jenny joined the Cancer Council WA in 2006. She has more than 16 years of experience in health promotion, working across the Go for 2&5, Draw the Line and LiveLighter mass media campaigns. Jenny’s role in LiveLighter focuses on the Eat Brighter LiveLighter campaign as building a network of strong relationships with existing and prospective partners.
Summary
The focus will be on the strategies of the Eat Brighter LiveLighter campaign and areas of potential partnership with the horticulture industry.
Making the most of theCrunch&Sip® initiative
Bio
Shannon has a long history working in school and community education is currently employed as the Schools Nutrition
Coordinator for the Cancer Council WA to coordinate the Crunch&Sip program.
Summary
Crunch&Sip is a nutrition education program that aims to increase the daily serves of vegetables and fruits and amount of water consumed by Western Australian primary school children. Learn how you can tap into the Crunch&Sip market and cater your products to meet the demands of time poor parents.
Why apples keep the doctor away
Bio
Dr Michael Considine holds a jointlyfunded position between DPIRD and UWA, leading strategic research
for horticultural and agricultural crops. His major research focusses on longterm challenges and opportunities for
sustainable growth in production and value of perennial fruit — particularly apple and grapevine. His particular expertise is plant molecular physiology however he manages research across several disciplines from marketing to genomics to human dietary health. Such holistic approaches are increasingly needed in horticulture.
Dr Catherine Bondonno is a postdoctoral research fellow in the School of Medical and Health Sciences at Edith Cowan University. The overall aim of her research is to identify strategies that will form part of a dietary pattern approach to achieve and maintain cardiovascular health. To date, her research has focused on the cardiovascular benefits of dietary nitrate (from vegetables) and flavonoids (from fruit)
Summary
Over the past 20 years, the science of food and health has exploded into the business of healthy food, aka functional food. During this presentation, Dr Considine and Dr Bondonno will explain the evidence behind fresh apples and the strategies the State is taking to capture this value.
The value of data for the horticulture industry
Bio
Derrick Thompson, Senior Manager – Key Accounts & Business Development, Hitachi Australia Pty Ltd Internationally experienced handson manager with over 25 years of accomplishments at developing and leading game-changing strategies and programs around the world. Most recently those programs have involved introducing multiple Hitachi solutions and services into the Australian Agriculture business sector. The solutions cover IoT deployment, innovative UAV solutions for data capture and decision support systems.
Summary
Data. Data. Data. Data is everywhere but growers are often overwhelmed by the sheer volume of raw data. What is needed is easily usable and valuable decision-making information. The ever-increasing range of digital tools to assist growers in the decision-making process with improved data based decision-making knowledge requires the use of numerous platforms that are not integrated, nor able to communicate with each other nor able to interpret and analyse information at a high level. This makes the use of such tools complicated, tedious and can at times be somewhat misleading, with the result of discouraging widespread adoption of data sourced technology. By integrating these tools, so that they are accessible through one Control Centre, such data driven digital transformation greatly improves the efficiency of using the tools, results in increased adoption of data usage, all leading to increases in productivity and profitability, on farm and across the supply chain.
Citrus: the WA Export Experience
Bio
Shane Kay, Orchard Manager, Moora Citrus, a third-generation farmer, Shane Kay is a citrus grower, packer and orchard manager in Western Australia. Shane is actively involved in the WA citrus industry bodies and industry development, and is a current Committee member of WA Citrus. He is also a Grower Director of the national peak industry body, Citrus Australia.
Summary
Shane’s presentation will focus on the lessons learned from growing citrus and developing an export market for WA citrus fruit.
The Coles Nurture Fund
Daniel Williams, Business Category Manager for Fruit, Coles Daniel Williams has 25 years’ experience in the retail sector and has held roles leading Coles’ fruit and vegetable buying teams over the past seven years. Daniel is also a board member of the PMA.
Summary:
Innovation on farm is essential to meet the increasing demands of Australian customers. Coles Business Category Manager for Fruit, Daniel Williams, will facilitate a presentation with two WA growers who are using support from Coles’ $50 million Nurture Fund to innovate their business. Andrew Pergoliti from Harvey Citrus in the State’s South West will discuss how his family is using a $500,000 Nurture Fund grant to produce more locally-grown seedless lemons, limes and mandarins for WA consumers. Craig Dobson from Kimberley Produce, near Kununurra, will explain how his family is developing region-specific techniques to grow bananas and incorporating the latest technology to improve yields and quality