Partnering for Customer Value

Page last updated: Tuesday, 12 November 2019 - 5:17pm

Please note: This content may be out of date and is currently under review.

The Department of Primary Industries and Regional Development’s (DPIRD) Agribusiness, Food and Trade area supports Western Australia (WA) agrifood businesses in their efforts to develop high-value premium export markets in Asia.

Partnering for Customer Value (P4CV) is a new initiative implemented by the State Government’s $6 million Asian Market Success program to provide WA’s agrifood businesses with research and business intelligence on practices that lead to international competitiveness and improved export capacity.

The initiative commissioned a series of 11 case studies that identify patterns of success in business management that have the potential to enhance the international competitiveness of WA’s agrifood businesses.

These cross-sector case studies show real-world examples of how partnering along the value chain can enhance export capacity and competitiveness.

How will the P4CV initiative assist WA agrifood businesses?

WA has a relatively small domestic market, requiring agrifood companies to ‘export’ outside the State in order to grow. With Australia’s relatively high business cost structure and most businesses across the industry being small and medium-sized enterprises (SME), export market development can be a challenging, time-consuming and expensive exercise.

However, as WA’s key export markets become increasingly attractive, it is critical WA agribusinesses are prepared to capitalise on the booming opportunity.

  • High growth rates; Asia’s share of the world’s economy has increased from less than 20% in the early 1980s to 42% today1
  • Projected to continue into future; Asia is forecast to account for 60% of global consumption by 2030 and home to two-thirds of the world’s middle-class2

The P4CV initiative, through the series of 11 case studies, investigated 14 agribusinesses outside WA to understand if there were common patterns of success, lessons to learn and if any of the practices could be applied to support an increase in export opportunities for WA.

WA agribusinesses have great potential to develop their international competitiveness and export capacity, and it is expected that insights and concepts from the P4CV initiative will help overcome some of the barriers to business growth.


PCV CS cover shots

The P4CV initiative consists of a collection of related materials, events and programs that will facilitate value-adding, investment and improved export capacity for WA agribusinesses:

Further resources and support programs are being developed in consultation with industry.


1Government of Western Australia Department of Jobs, Tourism, Science and Innovation (2018) Asian Engagement Strategy Consultation Paper

2 Michael Dean (2019) The extraordinary opportunity in Asian Ag & Food Technology, AgFunder News