Partnering for Customer Value - additional material

Page last updated: Monday, 23 March 2020 - 2:14pm

The patterns of success demonstrated by the Partnering for Customer Value’s case studies are applicable across businesses of any size, in any location and in any sector. These business practices, along with other related ones, have been explored and explained in great depth across many industries.

Articles and interviews

The series of business articles and interviews below will assist investigation and translation into business practice. 

  1. How thinking 'whole product' unlocks customer value
  2. More time on customer engagement and selection is critical to business growth
  3. The unprecedented value opportunity
  4. What customers want