Selling produce at farmers' markets

Page last updated: Wednesday, 13 December 2017 - 1:50pm

Please note: This content may be out of date and is currently under review.

Farmers’ markets are rapidly growing in popularity as an ideal way for small producers to sell their locally produced and value-added products.

Before becoming involved in a farmers' market it is vital that you do your research and incorporate it into your business plan.

Each market has guidelines that cover site access and applying for a stall to stallholder responsibilities and legal requirements (e.g. labelling of food and food safety).

You will also need to consider the type of product you will sell and how you will market it to your target audience.

Markets provide an environment for farmers and food producers to sell products of farm-origin and associated value-added or processed artisan food direct to customers.

Be it organic, bio-dynamic or conventional production systems, the fresh produce available at farmers’ markets continues to attract a loyal and enthusiastic following.

One of the biggest farmers’ markets in Western Australia’s south-west is the Margaret River Farmers’ Market (MRFM).

The MRFM operates every Saturday hosting a mix of undercover and open stalls at the local community resource centre. Up to 2000 people regularly attend, rising to around 5000 during gourmet food and wine festivals and holidays.

Like many farmers' markets, the MRFM was initially put together to support local farmers and food producers, who in turn support the local economy by providing a more sustainable food supply.

Why are markets important?

Farmers’ markets can have many benefits for producers, consumers and the local community.

Farmers

Consumers

Communities

Opportunities for higher profits

Fresh seasonal food

Maintain important social ties, linking rural and urban populations

Less handling, transport and time in storage

Social event

Generate traffic for nearby businesses and revitalise town and public space

Markets can be used as an outlet to introduce or test new products and gauge consumer interest

More variety – organic, free-range, handmade, heirloom produce and heritage breeds

Create distinction and uniqueness, which can increase pride and encourage visitors to return

Supplement or diversify the farm income

Enjoy the outdoors while shopping

Can help teach children about food origin and nutrition

Interaction with consumers

Often people can get better prices as the process cuts out the middlemen

Promotion of the consumption of fresh and local produce

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