Wine Industry Newsletter

Digital innovations offer value to the wine industry

In WA’s high cost of business economy, business process automation offers one of the few levers for cost control, efficiency gains and maintaining margins. Automated work process solutions may cost only a few hundred dollars per solution to install but can provide a quick and substantial return on investment.

Seven wine businesses recently participated in a workshop to identify digitalisation priorities for the Margaret River wine region as part of an industry pilot of the Shoestring program.

The Shoestring program is a step-by-step approach to digitalisation that uses off-the shelf, readily available technologies to create low-cost, low-risk digital solutions. The program is supported by the University of Cambridge (UK) and backed by a four-year commitment by the Western Australian government.

At the pilot workshop held in May, participants reviewed a catalogue of 29 low-cost digital solutions tailored to the needs of the Margaret River wine industry.

There were several strong themes identified and the Shoestring team will now work with participating wine businesses to help tailor and implement solutions to suit their specific needs, using a collaborative approach.

DPIRD staff demonstrating examples of digital solutions at the recent workshop in Margaret River
DPIRD staff demonstrating examples of digital solutions at the recent workshop in Margaret River.

If you are interested in finding out more, please register your interest in the Shoestring program by completing the web form accessible via the QR code below:

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