Sheep Industry Business Innovation project

Please note: This content may be out of date and is currently under review.

What were the project priorities?

The priority activities in order to produce a more profitable and resilient sheep industry tuned to customer needs and greater value were:

  • To support the establishment of dedicated export supply chains (lamb and hogget carcasses, breeding stock and slaughter ready stock) that offer the level and consistency of returns needed to restore confidence in the industry.
  • To increase the on-farm productivity of market-preferred products, through better genetic selection and higher stocking and reproductive rates.
  • To improve business performance by improving farm business and production skills.
  • To increase access to investment, both from within and outside of the industry, as a result of increased confidence among investors and more attractive business models.
  • To establish the human and physical resources needed to research, develop and demonstrate the elements required to achieve success in the industry and the means of sustaining those resources into the future.sheep meat supply infographic


There were four subprojects in SIBI:

  1. Dedicated value chains (Manager – Robin Jacob)
    This SIBI subproject consisted of four key tasks: value chain design, sheepmeat product development, placement of staff and scholarships, and web portal development. Together these tasks aim to transform and grow the sheepmeat industry to realise the opportunity for new and existing overseas markets in Asia and the Middle East.
  2. Increasing business and technical skills (Manager – Rebecca Butcher)
    This subproject built industry capacity, both human and physical, to deliver the volume and quality of sheep and meat required by new markets. This sub-project aimed to increase business skills of producers and service providers to the sheep industry.
  3. Industry Leadership and Development (Manager – Julia Smith)
    SIBI supported the Sheep Alliance as the peak leadership body and an advocate of change management for the WA sheep industry. It provided financial support for the running of the Alliance to ensure that it has the capacity to rework the WA Sheep Strategic Plan 2025+ and to investigated options for a Sheep Business Centre for the industry.
  4. Centre operations and research infrastructure (Manager – Justin Hardy)
    This subproject developed the necessary operations and infrastructure to support the existing facilities at the Katanning Research Facility (KRF) and showcased the different components of the WA sheep industry to overseas investors, local producers and processors.

Organisational structure of the project

Contact information

Bruce Mullan
+61 (0)8 9368 3578
Mandy Curnow
+61 (0)8 9892 8422
Page last updated: Tuesday, 31 July 2018 - 4:09pm