Qualup bell (Pimelea physodes) is indigenous to Western Australia and is distinguished by large colourful bracts that provide an eye catching display as a cut flower. It can be used as a filler or feature filler.
Until recently, all Pimelea physodes was picked from natural stands or managed bush stands on farms and, although these were sought after, they lacked quality. With restriction of supplies from the bush, its future as a cut flower depends on cultivation.
Sales of stems from small commercial plantings are showing good returns and expansion of these plantings is planned.
Pimelea physodes responds to cultivation and establishes well when planted in spring. Flowering can be spread by planting at different latitudes.