Wine Industry Newsletter

Domestic Market Pathways Program

The Department of Primary Industries and Regional Development kicked off its Domestic Market Pathways Program on Wednesday 1 May 2024, with the delivery of the first program module.

Facilitated by Export Connect, the program attracted 31 enthusiastic participants from businesses looking to elevate their Fast Moving Consumer Goods (FMCG) products and enter markets across Australia.

The program is designed to equip businesses with the knowledge and skills needed to navigate the domestic market for FMCG goods.

The program consists of 3 content modules delivered in a workshop format, along with one-on-one mentoring sessions to provide tailored guidance and support. Some of the areas covered in the program include:

  • developing a national market vision and strategy
  • market and channel selection factors
  • market entry and distribution models
  • market overview
  • category overview
  • key channel overviews
  • selling to the majors, including category reviews
  • distribution and brokerage models
  • identifying key customers
  • 1-on-1 meetings to tailor your pitch development.

This program is a valuable opportunity for FMCG businesses in WA to gain the insights and support they need to achieve domestic market success.

For further information on the program, eligibility and registering, visit Domestic Market Pathways Program | Agriculture and Food