Small and medium premium food and beverage businesses are learning the latest information, tools and methods to market their products in a changing consumer market at workshops in the State’s agricultural areas.
Workshops delivered by the Department of Primary Industries and Regional Development’s Food Industry Innovation project, to help WA’s premium food and beverage businesses achieve growth, were recently held in Denmark and Katanning, and Geraldton earlier this week.
The next workshop, on 28 February in Gingin, will provide participants with a range of tools and support services to address their business needs and identify gaps and barriers to domestic and international export.
Department Food Industry Innovation project manager Kim Antonio said John Stanley, award winning Nannup-based food and agri-tourism consultant and owner of Chestnut Brae, would present the workshop.
“Participants will learn effective ways to realise market opportunities, taking into consideration constantly changing consumer and retail demands,” Mr Antonio said.
“The basics of marketing will be covered, such as understanding consumers and the supply chain and profiling the aspect of a product or service that makes it unique.
“Mr Stanley will encourage participants to consider what the world wants and target their products and services accordingly, as well as contemplate their position in the value chain and how they can best add value to their product.”
Trends that affect buying will be highlighted, such as price and convenience-led economies, and increased interest by consumers in natural products.
A range of marketing tools and methods will also be detailed, enabling participants to develop a marketing toolkit that works best for them.
The workshop in Gingin will be held from 1pm to 4.30pm on Thursday 28 February, supported by our department partners West Midlands Group, Northern Valleys Agribusiness Alliance, Regional Development Australia Wheatbelt WA and AusIndustry.
More information and booking details are available on the department website.
Media contact: Jodie Thomson/Dionne Tindale, media liaison +61 (0)8 9368 3937