News & Media

Small businesses join the digital marketing revolution

Released on

Released on:
Thursday, 18. April 2013 - 10:00

Small rural landholders can learn how to use online marketing and business planning at a workshop in Margaret River on Sunday 5 May.

The digital marketing workshop is part of the Department of Agriculture and Food’s Fresh Food Link initiative that supports Western Australia’s small rural producers and food businesses.

Fresh Food Link is part of the department’s Small Landholder Information Service (SLIS) which provides business-related information and connects producers with suppliers, markets, processors and value-adders.

SLIS manager Yolandee Jones said the workshop would be facilitated by small business expert Paul Matenaar.

“Many small rural landholders are unsure where to start when trying to incorporate the internet into their marketing strategies,” Ms Jones said.

“The workshop will provide information and activities to help participants to connect with information technology and will include demonstrations on how the right online presence can benefit small businesses.

“Participants will hear about ways to effectively use websites and online tools including social media to enhance their existing marketing activities and potentially capture new market opportunities.

“To round off the day, participants will learn how to refresh and build on their brand by incorporating new marketing and online knowledge into their business plans.”

The workshop will be held from 9 am to 1.30 pm at a cost of $50 per business. Morning tea and a light lunch will be provided.

Small landholders interested in participating are encouraged to register early, and pay by 1 May, as places are limited.

For more information, contact DAFWA development officer Jodie Bowling on 9780 6213 or email


Media contact: Jodie Thomson, media liaison      +61 (0)8 9368 3937