State Horticulture Update
The inaugural event will focussed on strategies that WA horticulture businesses can use to become internationally competitive. The forum supported DAFWA’s key goal to enable the agriculture and food sector to double in value by 2025.
The event provided WA growers with access to timely market information, grower case studies and industry research to explore new market opportunities. It also featured a presentation on the ‘Pathways to competitiveness’ report, commissioned by DAFWA and available to view here; panel discussions on areas including achieving international competitiveness, removing barriers to export growth, biosecurity and market access including a strategic update on response to tomato potato psyllid; and the opportunity to hear from leading horticulture businesses and industry representatives.
To see a full program of the event, download the attachment on the right hand side, key features of the Update were:
- A presentation from Tim Morris, director of consultancy Coriolis, on a report commissioned by the department, titled ‘Pathways to competitiveness’. The report identifies the opportunities, constraints and drivers for growth and investment that have characterised the international competitiveness of successful businesses.
- Department Plant Biosecurity Manager, Dr Sonya Broughton will provided a strategic update on the response to the discovery of tomato potato psyllid in WA. In addition, the Department’s Kim James focused on biosecurity requirements to protect exports and trade.
- vegetablesWA new Market Development Manager, Claire McClelland, provided insight into WA horticulture’s key export market and opportunities.
- WA businesses leaders Sue Middleton (Moora Cirtus), Maureen Dobra (The Loose Leaf Lettuce Company) shared their experiences on business growth, export approach and the challenges of taking your business to this next stage.
- Insight into the development of a successful marketing campaign and lessons learnt from the Bravo™apple with Nardia Stacy, Pomewest, and Jenny Mercer, WA Farm Direct.
- Panel discussions will cover topics including barriers to export growth, biosecurity and market access.
To see speakers profiles, download document on the right hand side of the page