Sun Lychee is a registered not-for-profit company owned by a group of growers who engage a marketer to manage and market their crop under the Sun Lychee brand on their behalf for a set, per-kilo marketing fee.
Exotico is a brand owned by a private trading company (JE Tipper) who consolidates a number of tropical fruit varieties to market them all under the common ‘Exotico’ brand.
Read the Sun Lychee & Exotico - snapshot for quick details on the case study.
Patterns of success demonstrated by the Sun Lychee & Exotico case study:
Why you should read the Sun Lychee & Exotico - case study:
- description of the elements of value that Sun Lychee and Exotico brands’ whole product delivers to their customers
- in-depth discussion of the mutual value partners receive from these value chain partnerships