OBE Organic is a producer-owned company, run on co-operative principles. Formed in 1995 by a collaboration of 30 farming families, the company exports certified organic, grass-fed beef around the world.
Together the families own over eight million hectares of grazing land. OBE Organic markets ~12,000 head of cattle annually, exporting 75%.
Read the OBE Organic - snapshot for quick details on the case study.
Patterns of success demonstrated by the OBE Organic case study:
Why you should read the OBE Organic - case study:
- description of the elements of value that OBE Organic’s whole product delivers to its customers
- in-depth discussion of the importance of partnership planning and structure and governance development for success