Partnering for Customer Value: case study - OBE Organic

Page last updated: Wednesday, 18 March 2020 - 3:38pm

The P4CV initiative commissioned 11 case studies profiling 14 agribusinesses in the horticulture, livestock, dairy, grains, seafood and processed foods sectors, across small, medium and large enterprises that were from Australia, New Zealand, Europe and the United Kingdom.

OBE Organic is a producer-owned company, run on co-operative principles. Formed in 1995 by a collaboration of 30 farming families, the company exports certified organic, grass-fed beef around the world.

Together the families own over eight million hectares of grazing land. OBE Organic markets ~12,000 head of cattle annually, exporting 75%.

Read the OBE Organic - snapshot for quick details on the case study. 

OBE Organic - snapshot

Patterns of success demonstrated by the OBE Organic case study: 

Patterns of Success - OBE Organic

Why you should read the OBE Organic - case study

  • description of the elements of value that OBE Organic’s whole product delivers to its customers
  • in-depth discussion of the importance of partnership planning and structure and governance development for success