Partnering for Customer Value: case study - Manbulloo Ltd

Page last updated: Wednesday, 18 March 2020 - 3:35pm

The P4CV initiative commissioned 11 case studies profiling 14 agribusinesses in the horticulture, livestock, dairy, grains, seafood and processed foods sectors, across small, medium and large enterprises that were from Australia, New Zealand, Europe and the United Kingdom.

Manbulloo Ltd is a medium-sized family-owned company consisting of seven mango farms across northern Queensland and the Northern Territory.

It is Australia’s largest grower of the Kensington Pride variety, at 80% of production. Its focus is on growing the best quality mangoes and fostering collaborative value chain relationships.

Read the Manbulloo Ltd - snapshot for quick details on the case study. 

Manbullo Ltd - snapshot

Patterns of success demonstrated by the Manbulloo Ltd case study: 

Patterns of success - Manbulloo Ltd

Why you should read the Manbulloo Ltd - case study:

  • detailed analysis of Manbulloo’s initial approach to their key export markets

  • real world examples of value chain partnerships

  • Manbulloo Ltd’s customer analysis matrix that was used to rationalise their export business