To investigate new market opportunities for WA seed potatoes, a market attractiveness index was developed, which considered the following factors:
- market premium
- market growth
- market size
- GDP growth
- trade balance
- change in trade balance
- comparative advantage in distance
- comparative advantage in customs tariff
- trade relations.
The market attractiveness index was calculated for 77 countries which import more than 1 million USD worth of seed potatoes annually.
Of these, Pakistan, Brazil, Egypt, Sri Lanka, Niger and Bangladesh were selected as a group of countries with potential for WA seed potato exports.