Plan, Prepare, Prosper: sales & marketing workshop for food producers

Western Australian premium food producers looking to stage their product for luxury domestic and international markets are encouraged to participate in a series of free workshops to help build local food businesses.

The Department of Agriculture and Food, Western Australia’s (DAFWA) Food Industry Innovation project is offering three business training workshops to help food businesses expand and develop strategies to manage the challenges of running a business.

Food producers can register to attend any or all of the modules encompassing strategic planning (30 May), financial management (6 June) and sales & marketing (13 June).
The workshops will be delivered by professional WA facilitators with experience in regional business development. Lunch will be provided.

In the sales & marketing workshop participants will examine their marketing program and develop possible strategies to increase its effectiveness and impact.

This workshop will include:

• ‘Bow Tie’ model of marketing

• budget allocation for target marketing

• branding to build sales, profits and business value

• practical marketing.

For more information about the workshops contact Kaylene Parker, Food Industry Innovation project officer:

p:+61(0)413 856 515 or +61(0)8 9892 8444

Register online at:

When and where

HostDepartment of Agriculture and Food, WA
Start DateTuesday, 13th June 2017
Start Time9:00 am
End Time5:00 pm
LocationAlbany regional office
444 Albany Highway, Orana

Contact information

Kaylene Parker

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