Western Australian premium food producers looking to stage their product for luxury domestic and international markets are encouraged to participate in a series of free workshops to help build local food businesses.
The Department of Agriculture and Food, Western Australia’s (DAFWA) Food Industry Innovation project is offering three business training workshops to help food businesses expand and develop strategies to manage the challenges of running a business.
In the sales & marketing workshop participants will examine their marketing program and develop possible strategies to increase its effectiveness and impact.
This workshop will include:
• ‘Bow Tie’ model of marketing
• budget allocation for target marketing
• branding to build sales, profits and business value
• practical marketing.
For more information about the workshops contact Kaylene Parker, Food Industry Innovation project officer:
p:+61(0)413 856 515 or +61(0)8 9892 8444
Register online at: agric.smartygrants.com.au/PPP_oneday