In this Marketing food and beverages in a changing world masterclass, participants will further develop their marketing strategy resulting in a clear approach on how to develop, package and market their product.
Presented by John Stanley, owner of award-winning food and beverage business Chestnut Brae and global consultant on agri-tourism with over 40 years’ experience.
Key topics will include:
- Your core product and target consumers
- How to value add to your core product
- channels of distribution
- Product presentation and display
- Marketing steps
- Marketing channels that work
- Cost effective marketing
- Developing your strategy.
The Food Industry Innovation (FII) project of the Department of Primary Industries and Regional Development (DPIRD) supports Western Australian businesses working in the value-added premium food and beverage sector to enable producers and processors to better capture market opportunities, enhancing business viability and growth.
The event is proudly supported by the Denmark Chamber of Commerce
RSVP by 1 February 2019 on Eventbrite