Developing a premium WA malt barley brand in Asian markets - Grower Group R&D Grants Program

Page last updated: Tuesday, 23 October 2018 - 10:32am

Please note: This content may be out of date and is currently under review.

The Grower Group Research and Development (R&D) Grants Program awarded $6.7 million to 16 grower groups across Western Australia in its inaugural round. The grants are administered by the Department of Agriculture and Food, WA (DAFWA) and supported by Royalties for Regions. 

Developing a premium WA malt barley brand in Asian markets
Organisation: South East Premium Wheat Growers Association (SEPWA)
Grower Group R&D Grant amount: $413,410

With beer consumption on the rise in South East Asia, the South East Premium Wheat Growers’ Association (SEPWA) is working to generate a brand identity for Western Australian malting barley in the rapidly-growing Asian brewing sector.

The Esperance-based grain grower group will develop a working relationship between the Asian-based malting company, Intermalt, and farmers of the Esperance Port Zone to help establish WA as a reputable supplier of premium malt barley to Asian brewers and food processors.

SEPWA will provide malt barley samples to Intermalt to assess malting performance, and gain market feedback, so end-user market information can be integrated with on-farm agronomics to improve growers’ understanding of supply chain management.

The $17.4 million Grower Group R&D Grants Program is a major component of the Agricultural Sciences R&D Fund managed by DAFWA.

For the latest updates from across all the grant projects, check out DAFWA's Facebook and Twitter accounts #GGgrants

Contact information

Agricultural Sciences R&D Fund