Buy West Eat Best
Buy West, Eat Best - Overview
Supporting the Western Australian Food Industry and Community
Buy West, Eat Best is aimed at providing Western Australian consumers and the Western Australian food industry with a food-specific brand to clearly identify Western Australian food products.
The program is managed and controlled by the Department of Agriculture and Food, Western Australia.
What does the Buy West, Eat Best logo mean?
Western Australian businesses that display the Buy West, Eat Best logo have to meet certain criterion, which ensures certain standards of local content and quality.
Businesses must apply to the Department of Agriculture and Food, Western Australia to use the logo, and they must meet all of the criteria before being registered.
For fresh products, such as fruit, vegetables, meat and seafood, the products must be grown, fished or farmed in Western Australia.
For processed food, such as sauces, yoghurts, cheese, bread, wine etc, the main ingredient must be grown, fished or farmed in Western Australia and the product must be processed in Western Australia.
Monitoring and Compliance
To make sure the Buy West, Eat Best logo is being used correctly the Department of Agriculture and Food carries out monitoring to ensure compliance. This involves regular random checks at both the retail and manufacture levels. Only registered businesses can use the logo on product packaging and only registered retailers can use the logo for point of sale advertising.
If you have seen the logo and want to check that it is being used properly, refer to the 'who's registered tab' or contact us for more information.
Buy West, Eat Best - Events
| Date | Title | Type | Topic | Location |
|---|---|---|---|---|
| 29/11/2009 | Yum In my Tum | Field Day | Buy West | Whiteman Park |
Buy West, Eat Best - Campaigns
Where Do I Come From? (November 2007)
The original campaign promoting the program to the Western Australian food industry and consumers:
Consumer Launch (May 2008)
This is a retailer catalogue highlighting the 25 businesses registered to the program at the time. The catalogue was done to promote the program to consumers, 20,000 catalogues were handed out at the Perth and Subiaco train stations on the morning of the launch.
Consumer Launch Catalogue - May 2008 (1.7MB)
Is Your Food from WA? (September - December 2008)
This campaign was the next step in developing the program’s brand.
Press Advert 1 | Press Advert 2 | Press Advert 3
Radio Advert 1 | Radio Advert 2 | Radio Advert 3 | Radio Advert 4
Magazine Press
Various advertisements used in well known WA food and lifestyle magazines.
Magazine Press
Marketing Collateral
Examples of some of the marketing collateral used by the department:
Buy West, Eat Best - Media Releases
31 July 2009
WA products showcased at Food and Wine Show
3 July 2009
Minister welcomes supermarket support for WA pork industry
30 June 2009
First restaurant signs to buy west, eat best program
2 June 2009
It's sweet eating for WA smoothie bananas
29 January 2009
MOU for Buy West, Eat Best program to ensure integrity
15 July 2008
Buy West, Eat Best fills the shelves
21 May 2008
Campaign to encourage shoppers to buy food produced in WA
9 May 2008
$158million Budget commitment to agriculture
7 November 2007
State Government urges industry to support Buy Local campaign
14 May 2007
$1million for food industry development
Buy West, Eat Best - Partners
Who is already registered and using the logo?
The following businesses have met the criteria and are able to use the Buy West, Eat Best logo on approved products. Click here to download a pdf of the Buy West, Eat Best businesses and their registered products.
Midwest Beef Processors
Mundillya Farm
Buy West, Eat Best - How to Join
What are the criteria to use the Buy West, Eat Best logo?
You must meet all three parts of the criteria to be able to use the logo. Refer to the Buy West, Eat Best Guidelines for more information.
-
Local Content
a. Fresh Foods 'the product must be grown, farmed or fished in Western Australia; or
b. Processed Foods' all characterising ingredients must be grown, farmed or fished in Western Australia.
-
Safety & Quality
Food producers, manufactures and retailers must be compliant with the Food Standards Code, ensuring production of safe food. In addition such entities must have a quality assurance scheme or quality protocols in place.
-
Registration
You will be registered to use the logo and to be part of the generic marketing campaign. Registration of users will ensure that products can be traced throughout the supply chain. Random compliance checks will also be undertaken to monitor the program.
How do I register to use the logo?
If you are a food business producing WA food products it's easy to register now and start promoting your local products to consumers! There are a few simple steps to follow:
- Read the Buy West, Eat Best Guidelines to make sure you meet the criteria.
- Fill out the Buy West, Eat Best Application form.
- Once you are done, email, fax or post us the application form, along with supporting Food Safety documents.
You will then be contacted by a member of the Buy West, Eat Best team to discuss your application. From there you will receive a Trademark Licence Agreement to sign, and an invoice for the annual fee of $200 + GST. The Trademark Licence Agreement allows you to use the logo on products that meet the criteria.
- Once your authorised signatory returns this agreement to us you will receive the logo electronically, which you can incorporate onto your packaging or promotional materials.
Through all stages of the Registration Process the Buy West, Eat Best team are available to answer your questions. Call us now!
How will I benefit from using the logo?
For Western Australian food producers and growers, participation in Buy West, Eat Best will represent the opportunity for you to:
- Meet expressed customer demand for clearly labeled Western Australian products;
- Differentiate your products from imported products;
- Leverage off an industry-wide scheme and campaign supported by Western Australian Government.
Managed by the Department of Agriculture and Food, Western Australia, this voluntary program is an excellent opportunity to reinforce your presence in the Western Australian consumer marketplace.
For the Western Australian consumer, the Buy West, Eat West brand will represent integrity, trust and fresh, local produce.
Buy West, Eat Best - Contact Us
Should you have any queries regarding the Buy West Eat Best program, please contact the Buy West East Best team.
Email: feedback@buywesteatbest.wa.gov.au
Phone: 1800 132 422
For administration, new registration and general support enquires contact:
Amelia McColl
Food Integrity Officer
Food and Trade Development
Email: amelia.mccoll@agric.wa.gov.au
Phone: +618 9368 3977
Fax: +618 9367 7389
For marketing queries, please contact
Nerida Bowden
Marketing and Communications Officer
Public Affairs Unit
Email: nerida.bowden@agric.wa.gov.au
Phone: +618 9368 3230
Fax: +618 9474 8018
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